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About Us
Company Structure
In 2002 Li & Fung Retailing* became a licensee of Toys"R"Us and acquired 100% ownership of Toys LiFung (Asia) Ltd, for the business in Mainland China, Hong Kong, Taiwan, Singapore, Malaysia, Thailand, The Philippines and Macau with provisions for entry into new geographic markets including other South East Asian countries.
 
Positioning Statement & Belief
Toys"R"Us is positioned as "the Worldwide authority on kids, families and fun". It is the largest child-related product specialty chain store in the world. Toys"R"Us believes in providing a happy shopping experience to customers with the biggest selection of toys and baby products priced to offer best value for money.
 
Operations
As of mid-April, 2010, Toys LiFung (Asia) Ltd operates 115 stores in 8 Asian markets:
- 10 stores in Hong Kong (8 Main stores + 2 Toys"R"Us Express stores)
- 6 stores in Singapore (6 Main stores)
- 20 stores in Malaysia (6 Main stores + 9 Toys"R"Us Express stores + 5 Toy Box)
- 16 stores in Taiwan (8 Main stores + 8 Toys"R"Us Express stores)
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10 stores in Thailand (3 Main stores + 7 Toys"R"Us Express / Toybox stores)
- 36 stores in The Philippines (4 Main stores + 4 Toys"R"Us Express stores + 28 Toy Box)
- 1 store in Macau (1 Toys"R"Us Express store)
- 16 stores in Chinese Mainland (11 Toys"R"Us Main stores + 3 Toys"R"Us Express stores + 2 Toy Box)
Click to see store locations
 
Mission
To nurture and develop the core competence of the Toys"R"Us retailing chain for the benefit of our stakeholders (customers, shareholders, and employees).
 
Vision
To be the dominant toy and educational toy retailer for children in Asia offering the right products, at the right price, at the right place, at the right time in a pleasurable and convenient shopping environment.
 

 
   

Visit Other Toys"R"Us Website:
- Hong Kong Toys"R"Us
- Singapore Toys"R"Us
- Taiwan Toys"R"Us
- Thailand Toys"R"Us
- Mainland China Toys"R"Us
- Macau Toys"R"Us
- Philippines Toys"R"Us
Visit our Li & Fung Group website:
- www.lifunggroup.com
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While every effort has been made to ensure the accuracy of information on this website. Toys"R"Us reserves the right to correct any errors, inaccuracies, or omissions and to change or update information at any time without prior notice. Please note that such errors, inaccuracies, or omissions may relate to pricing and availability. We apologise for any inconvenience caused.